Users will soon have a new feature that allows them to cut down on the volume of AI-made videos appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global release. This development aligns with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising channels on a competing service only show content made by AI. A large amount of this content is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the power to see more or less of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The platform shared that there are now over a billion videos on its app labeled as AI-generated. In total, more than 100 million media items are submitted to the platform every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI content they watch by using the content preference feature in the application and picking the AI content topic. Other topics that currently be modified under the tool cover current affairs, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige creators to tag convincing artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth attach an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2 million AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This project will support charitable organizations focused on training programming and robotics.
Platform Protection
The platform has supported its safety measures, during debate over proposals to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation department in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content prior to it is viewed by staff. The company announced a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
